Quality, choice, and the economics of concealment : the marketing of lemons
Year of publication: |
1995
|
---|---|
Authors: | Kerton, Robert R. |
Other Persons: | Bodell, Richard (contributor) |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 29.1995, 1, p. 1-28
|
Subject: | Produktqualität | Product quality | Konsumgütermarketing | Consumer goods marketing | Verbraucherschutz | Consumer protection | Theorie | Theory |
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