Quality choice when brand image matters : comment
by Ansgar Wohlschlegel
| Year of publication: |
2011
|
|---|---|
| Authors: | Wohlschlegel, Ansgar |
| Other Persons: | Bühler, Stefan (contributor) ; Halbheer, Daniel (contributor) |
| Published in: |
Journal of institutional and theoretical economics : JITE. - Tübingen : Mohr Siebeck, ISSN 0932-4569, ZDB-ID 232799-5. - Vol. 167.2011, 1, p. 122-125
|
| Subject: | Theorie | Theory | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Monopol | Monopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009306460