Quality competition and entry deterrence : when to launch a second brand
Stephan Müller, Georg Götz
| Year of publication: |
December 2017
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| Authors: | Müller, Stephan ; Goetz, Georg |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 38.2017, 8, p. 1201-1215
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| Subject: | Germanwings GmbH | Deutsche Lufthansa <Köln> | Qualitätsmanagement | Quality management | Wettbewerbsanalyse | Competitive analysis | Markteintritt | Market entry | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1002/mde.2858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820183