Quality expectations, reputation, and price
Year of publication: |
2018
|
---|---|
Authors: | Landon, Stuart ; Smith, Constance E. |
Published in: |
Reputation, regulation, and market organization. - New Jersey : World Scientific, ISBN 978-981-4740-57-9. - 2018, p. 3-31
|
Subject: | Theorie | Theory | Produktqualität | Product quality | Preis | Price | Markenimage | Brand image | Reputation |
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