Quality information disclosure and advertising strategy in a supply chain
Xianpei Hong, Meiling Zhou, Yeming (Yale) Gong, Wanying Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Hong, Xianpei ; Zhou, Meiling ; Gong, Yeming ; Chen, Wanying |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 61.2023, 19, p. 6291-6307
|
| Subject: | cooperative advertising | manufacturer advertising | product quality | quality information asymmetry | Supply chain | voluntary disclosure | Lieferkette | Produktqualität | Product quality | Werbung | Advertising | Asymmetrische Information | Asymmetric information | Unternehmenspublizität | Corporate disclosure | Qualitätsmanagement | Quality management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2022.2127958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382899