Quality of Experience Engineering for Customer Added Value Services : From Evaluation to Monitoring
The main objective of the book is to present state-of-the-art research results and experience reports in the area of quality monitoring for customer experience management, addressing topics which are currently important, such as service-aware future Internet architecture for Quality of Experience (QoE) management on multimedia applications. In recent years, multimedia applications and services have experienced a sudden growth. Today, video display is not limited to the traditional areas of movies and television on TV sets, but these applications are accessed in different environments, with different devices and under different conditions. In addition, the continuous emergence of new services, along with increasing competition, is forcing network operators and service providers to focus all their efforts on customer satisfaction, although determining the QoE is not a trivial task. This book addresses the QoE for improving customer perception when using added value services offered by service providers, from evaluation to monitoring and other management processes..
Year of publication: |
2014 ; 1st ed.
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Authors: | Mellouk, Abdelhamid |
Other Persons: | Cuadra-Sanchez, Antonio (contributor) |
Publisher: |
Somerset : John Wiley & Sons, Incorporated |
Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality |
Saved in:
Online Resource
Extent: | 1 online resource (288 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-118-98434-5 ; 978-1-84821-672-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012690603
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