Quality, service-dominant logic and many-to-many marketing
| Year of publication: |
2008
|
|---|---|
| Authors: | Gummesson, Evert |
| Published in: |
The TQM magazine : the international bi-monthly for total quality management. - Bradford : Emerald, ISSN 0954-478X, ZDB-ID 10941800. - Vol. 20.2008, 2, p. 143-153
|