Quality, sunk costs and competition
Year of publication: |
2009
|
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Authors: | Crespi, John M. ; Marette, Stéphan |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 7.2009, 3, p. 1-34
|
Subject: | Sunk Costs | Sunk costs | Wettbewerb | Competition | Theorie | Theory | Produktqualität | Product quality | Internationaler Wettbewerb | International competition | Wettbewerbsbeschränkung | Restraints of competition |
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