Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Year of publication: |
2009
|
---|---|
Authors: | Dong, Xiaojing ; Manchanda, Puneet ; Chintagunta, Pradeep K. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 2, p. 207-221
|
Saved in:
Saved in favorites
Similar items by person
-
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing, (2009)
-
A new multivariate count data model to study multi-category physician prescription behavior
Dong, Xiaojing, (2011)
-
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Dong, Xiaojing, (2018)
- More ...