Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, 28(1), 148-165, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt |
Classification: | M21 - Business Economics ; M31 - Marketing ; G00 - Financial Economics. General ; G12 - Asset Pricing ; L86 - Information and Internet Services; Computer Software ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M30 - Marketing and Advertising. General ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013064012