Quantitative data analyusis : multivariate techniques
Year of publication: |
2000
|
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Authors: | Malhotra, Naresh K. |
Published in: |
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society. - Chicago, Ill : American Marketing Association [u.a.], ISBN 0-87757-283-6. - 2000, p. 224-264
|
Subject: | Ökonometrie | Econometrics | Multivariate Analyse | Multivariate analysis |
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