Quantitative evaluation of enterprise marketing activities
Romualdas Ginevičius; Valentinas Podvezko; Adomas Ginevičius
| Year of publication: |
2013
|
|---|---|
| Authors: | Ginevičius, Romualdas ; Podvezko, Valentinas ; Ginevičius, Adomas |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 14.2013, 1, p. 200-212
|
| Subject: | enterprise marketing | hierarchical system | MCDM | Marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | USA | United States | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732721