Quantitative modelling in marketing and management
ed. by Luiz Moutinho; Kun-Huang Huarng
| Year of publication: |
c 2016 ; 2. ed.
|
|---|---|
| Other Persons: | Moutinho, Luiz (contributor) ; Huarng, Kun-Huang (contributor) |
| Publisher: |
New Jersey, NJ [u.a.] : World Scientific |
| Subject: | Mathematical modelling | Management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 540 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 22 Beitr. |
| ISBN: | 978-981-4696-34-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386414