Extent: | Online-Ressource (XIII, 327 p, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-0-387-85982-8 ; 978-0-387-85981-1 |
Other identifiers: | 10.1007/978-0-387-85982-8 [DOI] |
Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013521056