Quelle stratégie marketing dans l'économie de service?
Year of publication: |
1994
|
---|---|
Authors: | Kostecki, Michel M. |
Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 48.1994, 4, p. 239-248
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Subject: | Dienstleistungsmarketing | Services marketing |
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