Queueing management and improving customer experience : empirical evidence regarding enjoyable queues
Chih-Chin Liang (Department of Business Administration, National Formosa University, Huwei Township, Taiwan)
| Year of publication: |
2016
|
|---|---|
| Authors: | Liang, Chih-Chin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 257-268
|
| Subject: | Service industry | Marketing | Promotion | Consumer behaviors | Waiting line | Konsumentenverhalten | Consumer behaviour | Warteschlangentheorie | Queueing theory | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2014-1073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523211