Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Year of publication: |
2014
|
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Authors: | Planken, Brigitte Chantal ; Verheijen, Steef |
Published in: |
Communicating corporate social responsibility : perspectives and practice. - Bingley [u.a.] : Emerald, ISBN 978-1-78350-795-5. - 2014, p. 405-424
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Deutschland | Germany | Niederlande | Netherlands |
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