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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)
Janmohammadi, Mahshid, (2022)
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi, (2022)
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra, (2022)