R&D-marketing integration in innovation : does culture matter?
Year of publication: |
2014
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Authors: | Fain, Nusa ; Wagner, Beverly |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 26.2014, 2, p. 169-187
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Subject: | Culture | Product development | Cross-functional collaboration | Innovation | Innovationsmanagement | Innovation management | Kultur | Produktentwicklung | New product development | Forschungskooperation | Research collaboration |
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