Radical Brand Evolution: A Case-Based Framework
| Year of publication: |
2005
|
|---|---|
| Authors: | MERRILEES, BILL |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 02, p. 201-210
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |