Radicalising the marketing of higher education : learning from student-generated social media data
Year of publication: |
August 2017
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Authors: | Bolat, Elvira ; O'Sullivan, Helen |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 9/10, p. 742-763
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Subject: | Marketing of higher education | social media marketing | netnographic study | social media listening |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1080/0267257X.2017.1328458 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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