Radio frequency identification for customer relationship management
Year of publication: |
2008
|
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Authors: | Bose, Indranil ; Leung, Alvin Chung Man |
Published in: |
RFID in operations and supply chain management : research and applications. - Berlin : E. Schmidt, ISBN 3-503-10088-1. - 2008, p. 273-285
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | RFID |
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