Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry
Year of publication: |
2005-05
|
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Authors: | Mennecke, Brian ; Townsend, Anthony |
Institutions: | Midwest Agribusiness Trade Research and Information Center (MATRIC), Iowa State University |
Subject: | brand marketing | provenance assurance | radio frequency identification (RFID) | traceability |
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