Radio's niche marketing revolution : FutureSell
Godfrey W. Herweg ; Ashley Page Herweg
| Year of publication: |
1997
|
|---|---|
| Authors: | Herweg, Godfrey W. ; Herweg, Ashley Page |
| Publisher: |
Boston [u.a.] : Focal Press |
| Subject: | Hörfunk | Werbesendung | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 274 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references |
| ISBN: | 0-240-80202-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004350602