Radiowerbung : Grundlagen, Märkte, Potenziale
Anika Magenheim
| Year of publication: |
2006
|
|---|---|
| Authors: | Magenheim, Anika |
| Publisher: |
Saarbrücken : VDM-Verl. Müller |
| Subject: | Werbesendung | Hörfunksendung | Werbestrategie | Werbewirkung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 178 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-86550-160-5 |
| Classification: | Marketing ; Hörfunk |
| Source: |
Persistent link: https://www.econbiz.de/10004872747