Raising Awareness and Signaling Quality to Uninformed Consumers: A Price Advertising Model - Sometimes you may want to reduce your advertising spending to signal product quality.
| Year of publication: |
2000
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|---|---|
| Authors: | Zhao, Hao |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 4, p. 390-396
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