Raising Marketing's Aspirations
| Year of publication: |
2007
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|---|---|
| Authors: | Sheth, Jagdish N. ; Sisodia, Rajendra S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 26.2007, 1, p. 141-143
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