Range effects in measuring attribute importance
by Karen Gedenk and Henrik Sattler
Year of publication: |
2009
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Authors: | Gedenk, Karen ; Sattler, Henrik |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 5.2009, 1, p. 17-26
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