Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Ta-Chung Chu, Miroslav Kysely
| Year of publication: |
2021
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|---|---|
| Authors: | Chu, Ta-Chung ; Kysely, Miroslav |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 4, p. 881-916
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| Subject: | Social networking sites | Fuzzy TOPSIS | Objectives | Facebook | Fuzzy weighted normalized distances index | Rank | Fuzzy-Set-Theorie | Fuzzy sets | Social Web | Social web | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Ranking-Verfahren | Ranking method | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09394-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698532