Ranking the factors that impact customers online participation in value co-creation in service sector using analytic hierarchy process
Year of publication: |
January-March 2017
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Authors: | Hasan, Nabil ; Rahman, Azizah Abdul |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 9.2017, 1, p. 37-53
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Subject: | Analytic Hierarchy Process | Customer Engagement | Higher Education Institutions | Online Platforms | Service Development | Value Co-creation | AHP-Verfahren | AHP approach | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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