Ranking the key factors affecting customer loyalty on mobile payment systems
Year of publication: |
2011
|
---|---|
Authors: | Sanayei, Ali ; Ansari, Azarnoosh |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 36.2011, 3, p. 125-138
|
Subject: | Mobile Business | Mobile business | Elektronisches Geld | Electronic money | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Iran |
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