Rationalitätsdefizite im Preismanagement : eine empirische Untersuchung
Year of publication: |
2009 ; 1. Aufl.
|
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Authors: | Rullkötter, Lydia |
Institutions: | Deutsches Institut für Normung (contributor) |
Publisher: |
Berlin : Beuth |
Subject: | Preismanagement | Pricing strategy | Begrenzte Rationalität | Bounded rationality | Marktforschung | Market research | Deutschland | Germany | Preispolitik | Eingeschränkte Rationalität | Unternehmen |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] ; Description [beuth.de] ; Description [beuth.de] |
Extent: | XX, 285 S. Ill., graph. Darst. 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 22008 |
ISBN: | 978-3-410-17016-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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