Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Year of publication: |
2023
|
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Authors: | Li, Tianshi ; Li, Wenli ; Zhao, Yuqing ; Ma, Jingpei |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 331-364
|
Subject: | Bounded rationality | Consumers decision-making | Dual-process system | Online shopping carnival | Regression discontinuity design (RDD) | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität |
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