Rationalizing service logic, or understanding services as experience?
Year of publication: |
2006
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Authors: | Schembri, Sharon |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 6.2006, 3, p. 381-392
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Saved in:
Saved in favorites
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