RAVE(TM):: Integrated Value Management for Customer, Human, Supplier and Invested Capital
Many companies have introduced new value-based methods such as the EVA(TM) or CVA concept for strategic and operational control. However, these concepts are still strongly focused on investment capital and can hardly explain and manage value creation in today's service and knowledge economy. This article presents a new, integrated value management concept (RAVE(TM)) for managing human capital (Workonomics(TM)), customer capital (Custonomics(TM)), and supplier capital (Supplynomics), all in a value-oriented and quantitative way. All of these concepts are anchored in CVA/EVA and thus culminate in the same central controlling metric. After outlining the concept, the authors illustrate its application and practical benefits with specific examples.
Year of publication: |
2002
|
---|---|
Authors: | Strack, Rainer ; Villis, Ulrich |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 20.2002, 2, p. 147-158
|
Publisher: |
Elsevier |
Keywords: | Supplier management Marketing strategy Customer segmentation Controlling Value management Balanced value management Balanced scorecard Human resources management Performance measurement EVA CVA |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Strack, Rainer, (2003)
-
Integriertes Wertmanagement: Steuerung des Mitarbeiter-, Kunden- und Lieferantenkapitals
Strack, Rainer, (2004)
-
RAVE TM: die nächste Generation im Shareholder Value Management
Strack, Rainer, (2001)
- More ...