Razor-and-blades pricing revisited
Year of publication: |
May-June 2016
|
---|---|
Authors: | Dhebar, Anirudh |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 3, p. 303-310
|
Subject: | Complementary products | Adoption incentives | Razor-and-blades pricing | Customer lock-ins and competitor lock-outs | Business-model innovation | Innovation | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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