Re‐engineering brand management practices within an integrated environment
Year of publication: |
1995
|
---|---|
Authors: | Knox, Simon |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 1.1995, 2, p. 26-38
|
Publisher: |
MCB UP Ltd |
Subject: | Brand equity | Consumer attitudes | Relationship marketing |
-
Wu, Wann-Yih, (2020)
-
A broader view on brands’ growth and decline
Formisano, Marcello, (2020)
-
Guzman, Francisco, (2017)
- More ...
-
Walker, David, (1994)
-
Building an empirically robust framework for corporate brand commiunications using action research
Bickerton, David, (2003)
-
New trends in innovation and customer relationship management: a challenge formarket researchers.
Maklan, Stan, (2008)
- More ...