Re‐evaluating the marketing concept
Year of publication: |
2001
|
---|---|
Authors: | Svensson, Göran |
Published in: |
European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 13.2001, 2, p. 95-101
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Marketing concepts | Marketing channels | Distribution channels |
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