Re-Inquiries - Phonetic Symbolism and Brand Name Preference
Year of publication: |
2007
|
---|---|
Authors: | Lowrey, Tina M. ; Shrum, L.J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 406-414
|
Saved in:
Saved in favorites
Similar items by person
-
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Shrum, L.J., (2013)
-
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Shrum, L.J., (2013)
-
Toward an Understanding of Consumer Ambivalence
Otnes, Cele, (1997)
- More ...