Re-Modeling the Brand Purchase Funnel : Conceptualization and Empirical Application
Year of publication: |
2017
|
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Authors: | Dierks, Alexander |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | purchase funnel | Markenführung | Brand management | Kaufentscheidung | Markenwahl |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XVIII, 386 p. 22 illus., 2 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-658-17822-2 ; 978-3-658-17821-5 |
Other identifiers: | 10.1007/978-3-658-17822-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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