Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine
Year of publication: |
2018
|
---|---|
Authors: | Scozzafava, Gabriele ; Gerini, Francesca ; Dominici, Andrea ; Contini, Caterina ; Casini, Leonardo |
Published in: |
Wine Economics and Policy. - Amsterdam : Elsevier, ISSN 2212-9774. - Vol. 7.2018, 2, p. 140-152
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Chianti | Choice experiment | Market share | PDO wine | Segmentation |
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