Extent:
IX, 108 S.
graph. Darst.
Series:
Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 57
Type of publication: Book / Working Paper
Language: German
Notes:
Literaturverz. S. 97 - 108
ISBN: 978-3-8441-0129-4
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013432271