Reaching consumers through effective health messages : a public health imperative
Marla B. Royne and Marian Levy
| Year of publication: |
2015
|
|---|---|
| Authors: | Stafford, Marla Royne ; Levy, Marian |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 85-87
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Gesundheitswesen | Health care system | Werbewirkung | Advertising effects | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292332