Reaching the Negro market : a segregated versus a general newspaper
John V. Petrof
| Year of publication: |
1971
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|---|---|
| Authors: | Petrof, John V. |
| Published in: |
The Black consumer : dimensions of behavior and strategy. - New York : Random House, ISBN 0-394-31130-2. - 1971, p. 342-348
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research. 8. 1968, 2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002643994