Reaching the U.S. Hispanic wine market : highlighting the opportunities
Year of publication: |
2016
|
---|---|
Authors: | Velikova, Natalia ; Wilkinson, Kenton Todd ; Harp, Shelley S. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 22.2016, 1, p. 43-64
|
Subject: | Hispanic consumer | wine marketing | acculturation | Wein | Wine | Hispano-Amerikaner | Hispanics | USA | United States | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Markt | Market |
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