Reacting to the paradigm shift : QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union.
J. M. Berné-Martínez, María Arnal-Pastor, María-Pilar Llopis-Amorós
| Year of publication: |
2021
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|---|---|
| Authors: | Berné-Martínez, J. M. ; Arnal-Pastor, María ; Llopis-Amorós, María-Pilar |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 162.2021, p. 1-11
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| Subject: | Innovation | FsQCA | Advertisement | Information services | Publicity | EU-Staaten | EU countries | Werbung | Advertising | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665500