Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Year of publication: |
2019
|
---|---|
Authors: | Youn, Nara ; Park, Jaewoo ; Eom, Hyo Jin |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 5, p. 532-554
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Ostasien | East Asia |
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