Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships

In an empirical examination of the effects of inequity in interorganizational relationships, the authors find similarities and differences in the way that Dutch and U.S. automobile dealers react to inequity in their relationships with their automobile suppliers. As predicted by equity theory, both positive and negative inequity have detrimental effects on the reactions of Dutch firms. In contrast, U.S. firms do not react negatively to positive inequity; any deleterious effects are limited to negative inequity