Readers of Macunaíma and Martin Fierro are like two ships passing in the night : bad for business
Year of publication: |
July/August 2018
|
---|---|
Authors: | Behrens, Alfredo ; Gantman, Ernesto R. |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 60.2018, 4, p. 489-496
|
Subject: | Argentina | Brazil | business | cross-border | familiarity | trust | Brasilien | Argentinien | Vertrauen | Confidence |
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