Readings in advertising, society, and consumer culture
Roxanne Hovland ... eds.
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Hovland, Roxanne (contributor) |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | USA | Werbung | Verbrauch | Soziale Verantwortung | Advertising / Social aspects / United States | Consumption (Economics) / Social aspects / United States |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 425 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7656-1544-2 |
| Classification: | Marketing ; Philosophie und Theorie der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004894351